E-Business Management: A Primer
نویسنده
چکیده
Building a successful e-business requires such enterprise capabilities as global networking, integrated business processes, sharing information with supplychain partners, agility in responding to the market, and intelligent decisionmaking. At the same time enterprise systems have extended beyond the traditional business functions and include features to support supply-chain management, customer relationship management and electronic commerce. The new focus on e-business is, in part, driven by the adoption of the Web as a new channel for product distribution, marketing, and interaction with customers. The integration of the traditional as well as the Web-oriented functions is the cornerstone of a successful e-business. This paper presents an e-business framework that, on one hand, builds on the enterprise system but, on the other, encompasses the new e-business dimensions.
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تاریخ انتشار 2002